Will an Open House sell my home?
BY Reid Boles, REALTOROpen houses are a very common tool used by Realtors all around the country to sell and promote your house. You have probably seen signs advertising one in you area…You may have even attended a few.
Now that the time has come to sell your home, you're wondering whether you'd like an Open House held at your home.
At The Moore Group, we are big believers in the power of Open Houses, and I will tell you why.
Buying a home is a little bit like falling in love. As cheesy this will sound, it is often when we expect it the least that we meet our significant other. Casual buyers are not necessarily expecting to fall in love on that particular day with this particular home, but given the opportunity, suddenly they do. Hence, the magic of an Open House!
Here are some other advantages:
An Open House provides a low-pressure opportunity for people to see the home. There are many buyers that prefer to see homes this way and simply won't call to book an appointment if no Open House is scheduled. Result: more people see your home.
An Open House showcases features of your property that may not come across well in advertisements and listing descriptions.
Being in the home and imagining themselves living there, making dinner, playing with the kids, etc, bonds potential buyers to the home. Having your buyer attached to the home bodes well when it comes time for negotiations.
It generates a buzz about your home.
It creates a sense of competition among buyers, increasing the chance of an offer.
Despite all these advantages, many vendors worry it will only attract nosy neighbours.
While people who aren't serious buyers may attend, we can assure you that with the type of advertising we do for our Open Houses, the number of serious buyers that attend will be significantly greater than the number of tire-kickers.
Plus, between you and me, I can humbly say that we are pretty good at converting tire-kickers into serious buyers, and we have definitely sold more than a few homes to immediate neighbours over the years!
Not doing an open house when you sell your house is defiantly a missed opportunity to increase your chance of getting the maximum amount of money for the house you have loved all these years. Now that you are ready to move to something else, having an open house increase your chance of having someone else fall in love with you home.
As you can probably tell by now, my answer to whether an Open House will sell your home is: Absolutely!